Online Reputation Management: Make your online reputation strong.
Professional Online Reputation Management For Your Business
This is the second in a series of posts revisiting the essentials of online reputation management and looking toward the industry’s future. The first in the collection: Online Reputation Management Is Entering a New Era: What You Need to Know. Online reputation management entails establishing, maintaining, repairing and monitoring the publicly available online information about an individual or organization.
With the much larger role the Internet has assumed in our lives and industry, ORM now encompasses taking ownership of your digital footprint—all of the publicly available information about you and your organization online that you have control over, either directly or indirectly.
Personal Reputation
Online reputation management entails establishing, maintaining, repairing and monitoring the publicly available online information about an individual or organization.
CORPORATE REPUTATION
Public distrust of corporations, along with increased regulation and demand for transparency, has heightened the need for organizations to invest in corporate reputation management and changed the role and expectation of senior leaders.
BRAND REPUTATION
Brand reputation refers to how a particular brand is viewed by others. A favourable brand reputation means consumers trust your company, and feel good about purchasing your goods or services. An unfavourable brand reputation, however, will cause consumers to distrust your company and be hesitant about purchasing your products or services.
ONLINE IDENTITY
Internet identity or internet persona is a social identity that an Internet user establishes in online communities and websites. It can also be considered as an actively constructed presentation of oneself.
CORPORATE IMAGE
“Corporate image” was once advertising jargon but is today a common phrase referring to a company’s reputation. The “image” is what the public is supposed to see when the corporation is mentioned.
BRAND REPUTATION
Brand Reputation is a discipline separate from that of traditional branding campaigns. Brand Reputation recognizes that due to increased transparency and access to information, ‘traditional branding’ whether through mission statements, marketing or affiliations can easily be verified and evaluated.
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